What is native Ads and why is it important?

What is native Ads and why is it important?

Native Advertising or Native Ads is an advertising approach that is based on the unique existence of an application or a website.

Native Ads transforms ads into a portion of the surrounding content rather than separating the ads from content like in a conventional way. Because of this, the user's involvement is not separated thus reducing the distress of being "disturbed" by the content for advertising.

A relevant example of such Ads is when Facebook gives "sponsored" stories just in the flow of the new feed.

Ordinarily, Native Ads can be found everywhere. You can find this advertising approach on social networks or news websites in the form of photo series, videos, music, articles etc. One of the interesting characteristics of this is that it excellently matches the prevalent content of the application or website, making the 'usually afraid' people to easily consume the given message.

According to a study carried out by Media Lab IPG and Share through, users trust the message they get in Native Ads about 54% compared to the conventional advertising. Still, Native Ads CTR is two times greater than conventional digital advertising. On mobile devices, Native Ad's CTR is more steady and greater than on conventional laptop or desktop computers. Always, High CTR guarantees high CPC and CPM thus bringing effective pay for you!

Kinds of Native Ads

a. Closed Native Advertising

This is where a company creates their own platforms or websites and permit Native Ads to just run in them. For instance, social networks like Facebook, news sites such as VnExpress, YouTube or Twitter, etc. admit other sorts of brands to run Native Ads on their own platforms.

b. Open Native Advertising.

This is when a brand conducts a promotion of the same Content Native Ads on different platforms, which enables you to promote by a Native Ads video on various platforms.

As a matter of fact, Native Ads models have been witnessed and developed by great websites with immense traffic such as Forbes, Gannet, The Atlantic, WordPress, and AOL.